PPC Advertising

Every Pound of Ad Spend Accountable

We plan, launch, and optimise campaigns on Google Ads, Microsoft Ads, Meta, and LinkedIn — with conversion tracking set up correctly before the first pound is spent.

Continuous optimisation covers bids, audiences, creatives, and landing pages, with budget shifted weekly toward what actually converts.

PPC Capabilities

• Campaign Architecture — Account structure built for control, testing, and clean data
• Keyword & Audience Research — Targeting high-intent searches and lookalikes worth paying for
• Ad Copy & Creatives — Messages tested systematically across variants and formats
• Landing Page Alignment — Pages matched to ads, so paid clicks actually convert
• Conversion Tracking — Accurate measurement across platforms, including offline conversions
• Bid & Budget Optimisation — Weekly reallocation toward the campaigns producing return